May 19, 2026
Forvr Murr had already built a strong identity as a perfume brand, but their Wix store was beginning to limit their growth. The website lacked the flexibility and premium experience they wanted customers to feel while shopping. They needed a smoother platform, better scalability, and a more refined design without losing their existing SEO rankings or brand consistency during migration.
I handled the complete migration from Wix to Shopify, ensuring every product, collection, and customer detail was transferred accurately. Beyond setup, I redesigned the entire storefront to give it a more luxurious and modern feel that matched the brand’s image. I also configured the Shopify backend, connected essential marketing tools, and optimized the store structure for better navigation and conversions.
A major part of the project was managing the domain migration carefully so their SEO authority and search rankings remained intact. I implemented proper redirects and technical adjustments to avoid traffic loss during the transition. To preserve the brand’s unique identity, I also developed custom HTML features that maintained the premium feel and functionality they originally wanted while giving the site a more polished and high-end experience.
The result was a seamless transition into a faster, scalable Shopify store that looked more refined, converted better, and gave Forvr Murr a stronger foundation for long-term growth.